Spain's video game market reaches €2.29 billion as 28% of people aged 65 to 75 now play

Who plays video games in Spain

Spain ended 2025 with €2.293 billion in video game revenue and 22.8 million players. AEVI's annual report divides that total into €1.419 billion digital and €873 million physical, leaving meaningful room for stores, consoles and collecting.

The study measures people up to 75 for the first time and finds that 28% of those aged 65 to 75 play games. That group also matters when companies make decisions about text size, readable interfaces, accessibility options and difficulty settings.

The audience is also divided almost evenly between men and women. Spain's player base covers a much broader range of ages and genders than the familiar image of a teenage boy in front of a console.

What revenue, studio and employment figures measure

The €2.293 billion total measures spending in Spain and includes games and services made abroad. To examine domestic development, DEV's white paper uses figures for employment, investment, financing and active companies.

Local development has grown but remains exposed to cancelled projects, uneven financing and teams dismantled after release. ZA/UM's layoffs happened outside Spain, but illustrate a problem seen across several markets: sales or investment do not guarantee that a development team will remain together.

A mature industry needs more than records

An audience of 22.8 million gives Spain enormous reach for media, events, education and technology. It also supports cultural and labor policy that does not reduce games to children's entertainment or a future export promise.

Assessing that stability requires figures for how much value studios retain, how many jobs continue after a release and how much investment produces Spanish intellectual property. Our analysis of games becoming a bigger business while the industry struggles to market them well explains how rising revenue can coexist with poorly marketed releases and teams that fail to build stable employment.